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Fun for Kids. Peace for Parents.

Fun for Kids. Peace for Parents.

Brand Essence

What We’re Building

Move through the site the way life actually happens:

First 100 Days

First 100 Days

Nesting, bonding, learning your baby

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When You’re On the Move

Diaper bags, carriers, and calm

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When You Need Rest

Tools for both of you to breathe

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When Everything Changes

When Everything Changes

Teething, crawling, first foods, big feelings

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Founder Preview

“We built this brand the way most parents figure things out: one real moment at a time. We didn’t want more stuff. We wanted more calm.”

— Debajit, Co-founder & Dad

Community Call

Tell us what got you through.

Have a product that made your parenting journey easier? Share it with us — we might feature it in our next curation.

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